Background
exper!enceit inc. (formerly BSI) is a global leader in business training. We established the original identity for BSI in 1993. They have since developed customized business simulations for companies such as Molson, the Bank of Montreal, Boeing and Marsh McLennan. The Bymedia Design Group has provided graphic and packaging design for these products over the past 10 years.

The Challenge
The challenge was to develop a new corporate identity for exer!ence it (e!), as well as print and online marketing tools to promote brand awareness in order to help e! build sales globally. The target audience consists of top executives and training managers in large corporations. The challenge was therefore to come up with something that would be both creative and buttoned-down at the same time. We decided to use the gradated blue to evoke an overall bright and uplifting feeling. The jumping figure is symbolic of the need for individuals and companies to make the conscious decision to jump into new situations.

The same look has proven to be adaptable to the e! web site and other marketing materials and has really become the house style in the true sense of the phrase. On the site, object oriented custom photography adds another level of sophistication while still fitting in with the overall corporate identity.

The Result
The new corporate identity and website have helped e! to gain greater recognition in the field. The web site was launched in late April 2002 and has already become the primary point of contact for existing and new clients and the new e! newsletter has helped to drive more traffic to the site on a regular basis.

www.experienceitonline.com

Client testimonial

Dear Steve,

I want to take the time to more formally thank you and your team for the wonderful work that you have done for and with our team and our now international group of clients. Without a doubt you have become not just a supplier to our company but a strategic partner in our growth and development.

Your ability to make deadline without sacrificing quality and paying great attention to detail has been a cut above what we could expect. You have demonstrated flexibility, frugality, and fairness in every dealing we have had. Your desire to do a great job exceeds a contractual relationship and your passion to do your best clearly comes from a commitment to your craft. Our web presence is one wonderful example of this attention to detail and to your understanding of our brand, our business strategy and our own corporate aspirations.

I have and will continue to recommend you to our global clients as they will not find a better or more creative and professional supplier.

Yours truly,

Don Jones
President
exper!ence it inc.
www.experienceitonline.com