CLIENT: Moca Loca Café Co.

 

Background
Moca Loca is a small but growing chain of high-end coffee shops in the Ottawa valley. It currently has two locations: one in Ottawa, and one in Gatineau - with plans for more locations. The Gatineau Moca Loca is located across the street from the College de l’Outaouais, and therefore receives a lot of students while the Ottawa Moca Loca attracts a wide range of people from different demographic backgrounds.

 

The Challenge
Bymedia was approached to help coordinate the overall marketing of Moca Loca from both a strategic and visual standpoint. The scope of the project was to include all marketing, print, signage and web development. While some initial design work had already been done prior to our involvement, the challenge was to pull all of the elements together and give them a cohesive direction.

 

The Result
Building on the existing corporate identity, we simplified the logo treatment and looked for ways to implement the look throughout the store on signage, packaging and menus. Once this work had been done, we were ready to take on the task of applying the new look to the new corporate website.

The Moca Loca website was launched in February 2003. It was created to give customers a foretaste of the cafés, both of which have a similar look and style to them. The interface was designed to be intuitive, allowing for easy navigation. The goal was to make all the information accessible within a few easy mouse clicks, as well as to make it easy to add content and maintain the site. The bright colours give the site a young, fresh feeling, and are also refelective of the existing colour scheme at both locations.

Bymedia took extensive pictures at both locations which helped to build an effective online portrait for Moca Loca. Much effort also went into doing custom product shots for the menu to give visitors a foretaste of what to expect when they visit either location.

Apart from the added appeal to customers, the site also serves as an effective tool to develop and promote franchise opportunities.

Currently Bymedia is working on adding new features to the site, including an e-commerce section that will allow Moca Loca to promote and sell specific products online as well as offering added incentives to visit the cafés.